In collaboration with the Cuban Tourism Board, we flew to the stunning island of Cuba to travel across it from north to south, producing 10 television documentaries of 24 minutes each, focused on high-end hotels and exclusive destinations, with the aim of promoting an island that in recent years has faced significant negative media coverage in the tourism sector, often without real justification.
Undoubtedly, the situation is not entirely rosy. The embargo creates challenges at every level, particularly for the local population, which today can find a viable economic solution mainly through tourism. This results in visitors being well protected and welcomed by a warm and courteous people, who take great care in offering attentive and genuine hospitality.
All of this unfolds within the timeless charm of an island full of contradictions, where—between a Hemingway-style daiquiri and a pink Cadillac—time seems to stand still, and one can enjoy a fine cigar while gazing at vast murals set in unspoiled valleys.
